The success of ABU's product line, which ultimately stems from 1 st class products, also has to be recognized that penetration of the very large USA market, as well other markets around the world, saw it as a global force to be contended with for the last 7 decades.
They were various evolving catalogs from The
Garcia Corp. and Charles Garcia
created to promote the ABU line.
Len Borgstrom has just sent me this image from 1957 for all of us to enjoy, showing ABU made reels , rods and lures. At this time Mitchell reels were in the Garcia lineup.
Apart from the obvious Garcia catalogs, my friend John (Fishkat) has discovered and in time will scan images from quite a number of other magazines in the USA and will be linked from these very early prestigious titles centred below. Obviously the first 3 started long before the existence of A.B.Urfabriken and Charles Garcia, but did deem ABU advertizing quite worthy and accept it at the behest of Charles Garcia in the 50's.
***Useful USA advertizing from other magazines can be found by scrolling down to the links on the bottom of this page**
The Charles Garcia Corp and The Garcia Corporation
more to come here soon....
Early Garcia Annual and Catalog List courtesy of Fishhawks (Dan)
most of the catalog images by John
Early ones are are rudimentary efforts before the Word "Annual" used.
Non-Garcia Publications containing ABU Advertizing.
In-Fisherman (started 1975)
Salt Water Sportsman (1939)
They were also producing their own catalogs (featuring ABU items)
Some kindly provided by John Fishkat
My initial USA advertizing (pages from various sources)
Major advertizing by ABU Garcia in the USA focussed on
Ambassadeur (1953 +)