(Cardinal) Spinning Reels were named Ambassadeur (1979) and
later for a short time in
They were hitching a ride on the quality of the long known
Ambassadeur Casting reels I guess and also distancing themselves
from the previous decade of Zebco Cardinal reels.
I don't believe this was necessary as Cardinal has established itself as Ambassadeur's equivalent.
Some time in
the ABU Spinning Reel name switches back to Cardinal.,
(see below) asw well as a couple of Asian
Most ABU equipment, reels other than Ambassadeurs, rods, lures are now made in the Far East