Upon discussion with Len Borgstrom, he recollects some 50 year old memories...
The 1962 Tight Lines has a lot of interesting pictures that I had almost forgotten. What is interesting is that ABU in those days never spent a lot of money on professional models. Here are some examples:
The front and back cover show our advertising manager and editor of Napp och Nytt, Dan Åslund.
Then of course a picture of my father with 3
salmon. The guy standing by the river with a salmon is
Then you have a picture of me standing by
Proof in pictures you have Peter Anderson
and on the same page a picture of Abe Schiller (cowboy hat). He was the PR
manager for Flamingo Hotel in
The guy holding a pike on page 40 is Karl-Erik Forsander – a guy working in our finance department.
The picture next to “Dependable equipment” is my wife Annika.
Finally the young man sitting on a rock on
the “Set” page is Dan Åslund’s son Torbjörn, who worked all his life at ABU.
When he died in cancer way to young he was Sales Manager for
A very enjoyable catalog of the day and equally so today.
Next year ABU Tight Lines 1963, if it exists, looking for opinion/ information.