ABU's Early Recognition and Reputation
A.B.Urfabriken's other Swedish Distributors
Thanks to Hans van der Pauw from the Netherlands for his keen observation and translation of the Swedish language in a WD Catalog(In Svenska Dagbladet, November 12, 1940 !
Hi Wayne,
When browsing through the old Record catalog pages I downloaded from your
website, I was struck by a small newspaper ‘advertorial’ in Svenska Dagbladet
(Swedish Daily Journal) from November 1940, published in the 1941 Record Catalog
(page 4). Here Record reels are clearly advertised as improved American reels.
That makes importing these American reels - primarily Pflueger reels, I suppose
- no longer necessary, so it’s stated. The truth is that the war had made these
imports also well nigh impossible since the outbreak of World War II in
September 1939. Here you clearly see Record taking commercial advantage of that
situation.
Below I’ll give you a close, unpolished translation of the article (I can read
Swedish, Danish and Norwegian well enough, as long as it’s about fishing). Maybe
you’ll find it just as interesting as I did.
A well known sportfisherman's remark :
(In
Svenska Dagbladet,
November 12, 1940)
RECORD spinning reels [= multipliers] as made by A.B. Urfabriken have proven to
be of at least as good a quality as the better American ones, for which the
import in the future seems to be unnecessary.
RECORD [reels] are made in five different types, that look from the outside like
the American ones, but have improved mechanisms.
When test casting with the RECORD 1800 at least as fine casting distances were
achieved as with the best American reels.
Thanks to the RECORDS' smooth brakes similar casting distances can be approached
in head winds.
-Hans-
Hi Wayne,
I forgot to mention what it says in the catalogue just above the article from
Svenska Dagbladed :
This import has now stopped, but sport fishermen do not have to worry.
They now find [at their disposal] Swedish built reels, made and
guarantee-stamped by A.-B. Urfabriken, Svängsta.”
That explains what I already told you (the import stopped because of
WW-II), but now in the original words.
-Hans-