ABU Garcia USA Advertizing.

1958 Garcia Fishing Tackle and Catalog

One can see the relative  importance of Mitchell compared to ABU in the 50's

The ABU 333 spinning reel was not even named !

The model 60 Abumatic was also un-named

ABU, a few among many...

The name ABU was used sparingly  and as necessary

ABU Reflex, honourable mention!

Interesting to compare business principles, cloned from early ABU ideals

 

 

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1960's

1970's

1980's