The Gospels of St Gote, St Len
....according to, and continually being updated as perceived by Ambassadeur Wayne and Language student Christian.
My good friend Christian
who presently hails from Germany, but is of Swedish descent, is
a student of languages and has kindly translated the Swedish to
English for the majority of us avid ABU fans who cannot read
Swedish. We are all indebted to his good work here. This is a
time consuming "work in progress".
I have also
recently completed collecting ALL the N&N catalogs. The
missing English Tight Lines scans have been shared by Mike
Elsworth , the Welsh Sleuth! I still need TL 1960
In each ABU catalogue, the first page was given over to careful observations by a member of the Borgstrom family. Almost as if he has consulted the oracle at Delphi, some would prove quite prophetic in coming years. There are gems here that we can learn from. Enjoy Gote and Len's words of advice.
Good Tackle, Twice the Pleasure
Effective and modern tackle, everybody surely is agreeing upon that
nowadays, is producing better fishing results.
With a good rod and a well-balanced reel one is achieving those
extra meters, which a good many times can add up to the best fish of
the year.
The precision is getting better, and one is managing to make more
casts during the all-too limited hours, which are at the
sportfisherman’s disposal.
But that is not the all of it.
A true fisherman is not just striving for a good catch and exciting
experiences with the stubborn and persistent robber-knights of the
water.
He is enjoying possessing good tackle as well as keeping it in
excellent condition.
For a fisherman only the best is good enough.
Napp
och Nytt 1948, 1949
( both years are identical, except for noting publishing date )
A glad salmon is shown in the adjoining picture. He considered himself to be home and dry when he got dragged onto land with a Record rod with a Record reel and a Record lure from Svängsta. Because he was a Mörrums salmon and a local patriot. There´s the rumour abroad, however, that fish gladly allow themselves to be caught with our tackle even in other parts of the country. We thank for the trust and show here the very latest and most tempting for both fishermen and fish.
A.B. Urfabriken - Svängsta
N&N 1950
Cover
and Gospel page
Göte is sitting at the shore with a rod, a hat and a smile.
sing more beautiful than anywhere else in the world.
It
wants to give a period of entertainment and some tips, both for the
beginner, as well as for
the more advanced one.
Tight Lines
wants,
in a word to
make a wonderful hobby even a bit more pleasant.
We wish all tight lines!
AB URFABRIKEN
SVÄNGSTA
Göte Borgström
N&N 1951
Cover
and Gospel page
This 1951 annual
edition of Napp och Nytt is addressing itself to Sweden´s
youth.
With youth of course all are perceived who, with a rod in the hand
and a burning heart , love to fight with the fin decorated
robber-knights of the deep
By such means the mind is kept young as well as the body
vigorous.
But this time Napp och Nytt especially wants to speak to the
rising generation and to the families handling their upbringing.
One can hardly do a young human being a better favour than by
helping with laying the foundation for a new hobby.
A hobby is a source of energy which you drink from, when everyday
life is getting too grey.
Which other hobby can be compared to fishing, where relating with
nature goes hand in hand with technical refinement and knowledge
about the fishs habits, and where the results often become
delicious contributions to boarding.
Thus let us cultivate our excellent hobby and let us be young
together and give the youngest ones a chance to remain young, when
some day they will be fed into the big treadmill.
Göte Borgström
N&N 1952
Here at the "Urfabriken"
there
are plenty of sportfishermen.
Successful fishing feats are soaked and congratulated upon in all
eternity at the lunch table and social gatherings.
We are not denying, that our hobby is
putting extra spice upon
our work.
When we are designing and manufacturing fine fishing tackle, which we
ourselves get pleasure of during our
fishing
so
do we know, that all other sportfishermen
will
be pleased by the tackle from Svängsta.
Joy shared - joy doubled!
This year's edition of Tight Lines,
we
have switched to another printing process, which is doing the
pictures more justice.
As a matter of fact,
in
the present "Tight Lines" we have settled more upon technical
articles, which are concentrating upon how Svängsta-tackle is
working, is being used and serviced, as we believe that the
sportfishermen have more benefit and pleasure from articles with
such a
content.
We are, however, very keen-eared about the sportfishermens own
perception of the content and grateful for both critique and
suggestions for improvements.
Therefore pick up the pencil and please let us hear your points of
view.
I wish you
tight
Lines and sunshine but
first and foremost the balance of mind that sportfishing, if
practised in true spirit, endows us with.
Göte Borgström
N&N 1953 (My Birth Year)
"The fifth issue of N&N is hereby granted to the Nordic sportfishermen, and we at Urfabriken are extremely pleased that, no matter where it goes, this publication is always recieved with great enthusiasm.
N&N has turned into a (vital) link between the angler and our factory, and we receive letters every day from sportfishermen from all over the world, telling not only about their great catches on Svängsta tackle, but also about very helpful tips on fishing tackle news and improvements hereof.
The sportfishermen's own ideas together with Urfabriken's delightful constructions plus a workforce with "the clock-work in their blood" using modern type machinery, have in common created the Svängsta tackle, which are in the lead of technical precision.
I thank you all for Your help, hoping that this great co-operation will continue ."
Gote Borgstom
N&N
1954
The sixth edition of Napp och Nytt is hereby delivered to the
sport fishermen of the Nordic countries. The interest in sport
fishing as well as the number of fishermen is steadily growing at
an undiminished rate. Napp och Nytt is also growing. Last year we
sent out 150.000 ex with 48 pages; this year it has expanded to 65
pages. It is however not only the interest in fishing , the number
of fishermen and Napp och Nytt that has grown. Urfabriken has
during 1953 been expanded to its double size. It is therefore our
hope that we in the future shall be able to supply the fishermen
with tackle faster and better than before. We note with pleasure
and pride that the Svangsta tackle is appreciated and asked for
all over the world and we thank you all for the great confidence
shown in us and our products.
hanks to Len Borgstrom for
his continuing interest in helping with
this translation here.
The seventh annual edition of Tight Lines is hereby delivered to our fishing friends in the North.
Göte Borgström"
1956 (First Catalog in English language , click on page to read gospel)
N&N 1957
***********************
1958 (not printed)
***********************
1959
1961
1962
No title
 |
In
the past almost always all the odds were to the advantage of
the fish in the game of sportfishing. The development at the
tackle-front during the previous years has however advanced in
a single wild rush and the sport fishing gear of our time has
changed the odds in the fight with hard-battling dreamfish. It
has also opened a new world of fishing happiness and healthy
relaxation for millions of people. With fisherman´s greetings Göte Borgström 1963 |
For the sportfisherman this desire for
safety finds its expression in a craving to get fishing tackle, that
are really keeping their promises, fishing gear which are at the
peak of technical perfection and effectiveness.
Our ambition here at ABU has always been to produce exactly such gear,
and without being presumptuous I dare to state, that we have succeeded
with that; a statement which, among other things, requests for both
humility and gratefulness.
That is to say, ABU would never have reached its current position
within this branch of trade, if sportfishermen from near and far would
not have backed us up with words and deeds.
To all those, who have contributed in making it possible for us, to,
with full justification, put an equality sign between Svängsta-tackle
and security, I express my hearty and unconditional gratitude,
Göte Borgström
1965
1966
No title
1967
Aviemore: ABU Holiday Angling School in Scotland
1968
Invitation to Holiday of your Life
|
A Sport for Everybody! The meaning of the sport or the hobby grows at the same rate as the tempo in our occupations increases. Our need of recreation, contrasts and environment contact is a community mindset nowadays. And our country is providing us with a series of excellent benefits. But many occupations have their limits. Most sports have only one activ age cohort. In other cases they are dependent on talent, on a natural requirement or on a community that you do not have time for. Sportfishing is one of these occupations that are fascinating every individual, regardless of sex, age, social status and inherent talent. Sportfishing is a sport for everybody. In close contact with our nature, with an injection of drama and excitement in every cast. And with a drunkenness of joy that defies its description at every indication for a bite. In this fight ABU is standing at the fisherman's side, to give the sport an even bigger benefit by the right tackle and the easy choice. Do not let it go past you in this very life! Göte Borgström 1969 |
1969
|
1970
1971
1972
The Year of Environmental Control
1973
1974
Things are getting even brighter!
1975 Cheap Fishing
Tackle
1976,
25 Years ofAmbassadeur Reels
1977 Len's last
observation
1978
1979 Bengt Olofsson
1980
Bengt Olofsson
1980/81 Identical to 1980 ...Interest lost??
1981
Unsigned ......
1982 ABU's Changing of the Guard
Signed only 'Your Friends at ABU" The personal approach has gone?
I do not have a complete collection of English Language Tight Lines catalogs, so any assistance in acquiring the missing years or at very least scans of the Len's words on the frontispiece would be greatly appreciated, in order that we all may share. I have over 50 years of Napp och Nytt , (all except 1951 and older), thanks to my Swedish friends.
I still need to collect copy of TL from 1960
thankyou.
This image indicating production numbers gives an idea of how many catalogs were being produced to satisfy the world demand for ABU fishers.
World wide variations of the ABU Fishing Catalogs with names as :
Tight Lines/Napp och Nytt/Nap og Nyt / Petri Heil /Nyt Nappaa / Dobrego Wedkowania / Petruv Zdar and more